Are you looking to lose weight? Being disciplined and being focused helps, but so does having external sources of motivation, and that’s what the city council of Stoke-on-Trent in the UK is trying to do. The council has recently announced a rather novel approach to motivating its citizens to lose weight by sending out daily motivational text messages to residents of the city who are considered to be overweight. This basically covers about 500 people in total and will supposed cost £10,000 in total, which is about $16,000 when converted.
So what’s the deal with this approach? Well apparently the council decided that it would act as an early intervention meant to prevent additional expense that comes with invasive surgical procedures. Some of the examples of text messages include the ones in the screenshot above. This project will last for 10 weeks and while it does sound like a good idea, not everyone is in approval. Opposition members believe that the £10,000 could be put towards better use. We guess we will have to wait until the end of the program to see how effective it will be, but in the meantime what do you guys think? Do you think daily motivational text messages will help with weight loss?