The beauty of iTunes and other music services that allows single downloads is that songs in general are quite affordable. After all paying a dollar for a song does not seem to be too much to ask, right? Throw in the fact that the money spent will be going towards a good cause probably helps as well, and that’s exactly what U2’s free “Invisible” single did. The single was launched as part of a promotion with Bank of America, who agreed to donate $1 to (Product) RED for every download of U2’s Invisible single, and as it turns out it was quite a success.
According to the reports, the song has been downloaded over 3 million times since its ad was run during the Super Bowl. Based on this, the Bank of America is expected to donate over $3 million to the Global Fund to fight AIDs, tuberculosis, and malaria. Apple themselves have donated over $65 million since 2006. As it stands the song is still available for download but it is no longer free and will cost users $1.29 as the promotion has since ended. However the good news is that proceeds of the song, all of it, will continue to be given to the same charity, so for those who missed out on the deal but still want to do their bit for charity will be able to do so by heading on over to iTunes for the download.
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