The competition between four major U.S. carriers has heated up quite a bit in the past few months, with T-Mobile leading the charge on several new initiatives that have shaken up the wireless carrier industry. AT&T, the second largest national carrier, has gone on the offensive by implementing a new price cut, hoping to get a leg up on its rivals. The AT&T Mobile Share Value plan 2GB gets a $15 price cut and now stands at $65 per month. This price gives a customer with one phone line 2GB of data on AT&T’s 4G LTE network, as well as unlimited talk and text in the country.
AT&T’s announcement comes just two days after T-Mobile increased the price of its unlimited 4G LTE data plan by $10, bumping it up to $80. The carrier also offers unlimited international texts to select countries without requiring an annual service contract. Customers who opt for the Mobile Share Value plan have the option to either bring their own device or purchase one from the carrier at full retail price.
Obviously the major difference between AT&T and T-Mobile’s plans is that the latter offers unlimited data whereas the former is only offering 2GB. T-Mobile CEO believes that data caps are “just this side of extortion.” Whereas AT&T holds the view that it offers more savings for customers across the board.