By store count, Burger King is the second largest burger chain in the U.S. Its on a mission to attract more younger diners, the sort of customers that are often referred to as “millennials.” Therefore a Burger King app is going to be launched next month. Its primary feature will be to facilitate mobile payments at its U.S. stores. The program will kick off next month at select locations, a nationwide rollout is expected to be completed a few months after that.
The Burger King app will be developed by Tillster. Customers will receive coupons for deals as well as nutrition facts through it. As previously mentioned, the entire focus is on facilitating mobile payments. Customers will be able to pay for their meal using their smartphones, provided that they have loaded funds onto a virtual card in the app.
A spokesman for the company, Bryson Thornton, told Bloomberg in an email that in the future the app could also receive the option to order food and drinks ahead of time for pickup in-store. Burger King is simply playing catch up here, its not the only one trying to lure more young diners with apps. Rival McDonald’s, which also happens to be the largest burger chain in the U.S., started its mobile payment program in over 1,000 locations in the country last year.
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