Chromecast has turned out to be a very popular product. Released last year, initially only in the U.S., Google was able to sell “millions” of units on its home turf alone. Earlier this month it finally launched the HDMI dongle in nearly a dozen countries. Apart from selling them like hot cakes, Google has also been working on bring fresh and new content sources to Chromecast. Today, Crackle lands on the dongle.
Crackle is actually a unit of Sony’s television production arm. Its popularly known for an original show, hosted by Jerry Seinfield, called Comedians in Cars Getting Coffee. Crackle also offers several licensed shows such as Damages, The Shield and Seinfeld, so users will have ample content to stream through the dongle.
When Chromecast was first launched, it only came with a few apps that had been developed by Google’s content partners. Back then there weren’t a lot of content sources who committed to the dongle. Since then sources have increased, and Google has also opened up the Chromecast SDK, allowing anyone and everyone to build apps for its popular dongle. Google continues to work with popular media companies to increase content sources that it offers with the Chromecast. The dongle costs $35 and is sold through the Google Play Store.