If there is one feature of Windows Phone that is both a pro and a con, it would be the fact that the user interface looks too similar. On one hand it creates a sense of uniformity which is great because that means that people will be able to identify it as Windows Phone. On the other hand by making all phones look the same, there is less personalization involved.
This is versus Android handsets where user interfaces from different OEMs are wildly different from one another, not to mention the extensive customization options offered by the Android platform allow users to create a truly unique looking handset. That being said, it seems this uniformity is one of the features of Windows Phone that Huawei does not seem to like.
Speaking to Wpxbox, Huawei’s CMO, Shao Yang was asked if the company had any concrete plans for a new Windows Phone handset, or if they might still be surveying the market (much like what Acer is doing).
According to him, “In Windows Phone there is one problem that it has more licensing cost than Android. That increases the price of the phone by 10%. So that’s one block point of Windows. The second block is the ecosystem. The third and major block point is that Windows Phone is not so open as Android which blocks a vendor to make their own innovation. The result of the last block is that all Windows Phone looks too similar and is hard to differentiate different brands from each other.”
To a certain extent we have understand where he is coming from. For the most part Windows Phone handsets tend to look similar in terms of design and user interface, save for Nokia. We have to wonder if it’s because of this that Huawei decided to scrap their plans for a handset that dual boots both Windows Phone and Android, or if pressure from Google and Microsoft contributed as well.