There are many out there who aren’t a fan of DRMs. These people are not necessarily pirates, just people who want to enjoy their purchases when they want, wherever they want. However it is understandable why companies implement the system to discourage pirates.
However is there a point when DRMs get a little out of hand? After all, is there really a need to include DRMs in a coffee machine? Well that’s what Green Mountain Coffee Roasters did with their new coffee machines, the Keurig 2.0.
Just in case it wasn’t obvious, the DRMs implemented will basically prevent users from using the coffee machine to make other types of coffee. This is to counter the fact that the company’s patented K-Cups had expired in 2012, which soon led to third-parties manufacturing alternative capsules which could be used with the system.
After all why pay for something more expensive when you could get something, if not something more tasty, at a lower price, right? Of course this will require Green Mountain to be able to convince customers that upgrading to the Keurig 2.0 is a good idea, as opposed to it merely being a way for the company to implement its DRM.
According to Green Mountain’s CEO, Brian Kelly, the implementation of the DRM is “to ensure the system delivers on the promise of excellent quality beverages produced simply and consistently every brew every time.”
We’re not sure how many customers will be swayed by this, but if they are not, perhaps the larger serving sizes and the ability to brew an entire pot of coffee might do the trick. What do you guys think?