It has been a while since Google announced that its selling Motorola Mobility to Beijing-based Lenovo. When Google picked it up back in 2011 it didn’t put it through massive rebranding, it simply came to be known as “a Google company.” Once the deal closes and the company officially belongs to Lenovo, the world’s largest PC vendor will be able to rebrand it the way it wants to. Though Lenovo may have a lot to gain if it retains Motorola. The name itself has global recognition and could immensely help Lenovo in its aim of becoming a major player in the smartphone market.
A German business magazine recently interviewed Lenovo CEO Yang Yuanqing, in the interview he talked about his views on the Motorola brand. Yuanqing said that it already has a good reputation in key markets like North America and Europe, so the company might retain it for expansion in these particular markets.
He did hint about the possibility of introducing a new Motorola brand that may be combined with Lenovo. One example that Yuanqing gave was Motorola by Lenovo. This has lead to speculation that this may actually be under consideration, and that Lenovo may end up sticking with this short and sweet rebranding effort. What do you think about it?