Buying gifts through Pinterest just became a lot easier. A new Pinterest Gifts feed has been launched which only displays products that are available for purchase. In this feed users will see “Product Pins,” that are accompanied by additional information such as availability, price and the location from where the item can be purchased. Currently described as a “work-in-progress,” the Gifts Feed can be filtered based on price just by clicking on the relevant dollar signs from $ through $$$$.
The dollar signs equate to products that cost $50, $25-$50, $50-$200 and products that cost over $200 respectively. Users will be able to search for products based on their own budgets. The product pins will also display inventory levels, so users will be able to know if a certain product is still available and where they need to click through to in order to purchase it online.
For now the Pins in this feed are being curated by Pinterest itself. Retailers aren’t allowed to directly add their pins as yet. Those who already sell on Etsy and eBay need not worry as the marketplaces themselves will integrate products into Pinterest’s Gifts Feed. With the price selector the Feed is only available on Pinterest for web. Mobile users can also access it through the apps, albeit without the luxury of choosing a price range.
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