HTC has been in the news a lot recently. Primarily because it is gearing up to launch the much awaited All New HTC One. There’s a lot riding on the company’s 2014 flagship. Even though the HTC One was well received last year, it failed to do much for the company’s finances. It needs a hit to ensure its return from the financial slump its dwelling in. The jury is still out on the All New HTC One, but the company has now reduced the price of last year’s flagship to squeeze out as many sales as it possibly can.
The new unlocked HTC One price is now down to $499. The full $100 cut comes days before the official announcement of HTC’s next flagship is due. Since its an unlocked model, customers won’t be limited to just one carrier. They will be free to use the phone on whichever carrier they desire.
If latest rumors are to be believed, the HTC One may not fade away when its successor launches. Apparently the company will continue to offer it alongside the All New HTC One. If that happens, the price may come down even more. HTC One is a bona fide Android powerhouse, and it will make a compelling argument for itself when offered for much less alongside the much more expensive latest HTC flagship.