Heads up photographers and Canon fans, it seems that the Japanese camera company has an announcement that they are planning on making this coming Thursday. It is unclear what it is but the teaser was posted on Canon Hong Kong’s Facebook page and all it shows what appears to be a cup that can be found during Japanese tea ceremonies, along with a quote.
The quote is from an essay by Jun’ichiro Tanizaki which when translated reads, “beauty lies not in objects but in the interaction between the shadow and light created by objects.” It’s a bit mysterious and we’re not sure what it could be referring to. There is a chance that the teaser could be about a new camera announcement, but at the same time it could also be related to camera lenses or new accessories from the camera manufacturer.
Some have speculated that the quote could allude to a new fast prime lens with a possible aperture of f/0.95, which not only makes the lens incredibly bright and a joy to shoot with in low-light situations, but it sounds like it could also be used to create photos with shallow depth of field.
We can only imagine that this lens could cost a fortune but either way, check back with us on the 24th of April for the details.