Facebook looks all set to introduce their Facebook Audience Network (FAN for short), which so happens to be a new kind of network for mobile ads. FAN will open the door for advertisers to think up of better ads, where these ads will target a specific group of audience in order to increase its effectiveness. Facebook begun to develop the Facebook Audience Network in 2012, although it experienced a temporary delay as the social networking giant decided to concentrate on other initiatives that were deemed to be more financially feasible.
It was in September last year that Facebook shared with the rest of the world that they will continue to work on the network, have have already begun to consult with ad publishers and advertisers directly. In the Q1 earnings call, Facebook COO Sheryl Sandberg shared more about FAN, saying, “Our initial efforts show a lot of promise and we’ve gotten good feedback from marketers.”
Do expect FAN to launch at Facebook’s F8 developer conference. In a nutshell, FAN would let enable advertisers and other ad developers customize their fair share of ads, packaging it, so to speak, for a designated group of audience in a far more simplified manner. These ads will be generated via an integrated ad code that has been cleverly employed throughout the network, or through delivering custom ad displays that will be able to match the apps which the ads were hosted in.