Google Trends is a great tool to find out what people are searching for on the internet. It allows you to keep an eye on hot searches in real time or even go as far back as 2004 to gauge historical trends. This information comes in handy when you’re a business owner trying to find out what people are saying about your brand, or if you’re a student researching a topic for class. The possibilities are endless, but it does require some work. Google has added a new feature into Trends which will make it easier to get the right insights at the right time with email subscriptions.
You now have the ability to subscribe to any search topic on Google Trends as well as Hot Searches for any country and even the monthly chart of top searches in the U.S. It is possible to adjust how subscription emails are sent to your inbox, frequency rates for Hot Searches are once a day, once a week or “as-it-happens.” Emails about individual search topics can be limited to once a week or once a month.
One might think that this new feature sounds a lot like Google Alerts, a notification service that the company launched in 2007. It sends email alerts when certain phrases or terms appear online. There has been speculation that Google Alerts may be shut down, but seeing as how the company did a major overhaul of Alerts back in January, it would be unusual for it to kill the service soon after that.