It was in August of 2013 when Microsoft began to roll out versions of its Bing apps which it developed over time for Windows 8 all the way to the Windows Phone platform. Among the first apps that were released include Bing News, Bing Sports, Bing Weather and Bing Finance, before they were accompanied by the likes of Bing Travel, Bing Food and Drink, Bing Health and Fitness, and the recently discontinued Bing Flight Price Predictor. Well, it seems that there are new updates for the entire range of Bing Windows Phone apps, appearing on smartphones sans the “Bing” name in their titles.
Take “Bing News” for instance – remove the word “Bing” and you end up with “News”, of course. The generic “News” app hails from Microsoft’s team, and considering how Microsoft has not listed down any other changes in its patch notes, this does seem to be the solitary change that has happened in the recent new versions, although the removal of the word “Bing” from their tiles. It remains to be seen why Microsoft has dropped the well known Bing brand from the aforementioned apps though. What do you think of this particular situation – does it happen to be a smart move from Microsoft?