Online video streaming services are all the rage these days. Major players in this niche like Netflix, Hulu and Amazon instant Video already offer a lot of content for children, but the interface usually isn’t that child-friendly. This is where Sesame Street steps in. Sesame Workshop today announced the launch of its very own online streaming service called Sesame Go. Its developed specifically for kids, even the interface has been customized with “little hands in mind,” the company says.

Bigger buttons and brighter colors should make it easier for kids to find their own way around the service. It can be accessed through mobile, as well as through web browsers on Windows and Macs. Granted that it only offers “hundreds” of new and classic episodes of Sesame Street, apart form an animated series called Pinky Dinky Doo, but it comes with a lower price tag as opposed to the other major streaming sites.

For example, Netflix charges subscribers $7.99 per month. It also provides them with countless movies, TV shows, documentaries and more, content for children is also included. Sesame Go on the other hand can be subscribed to for just $29.99 per year, or even $3.99 per month. Content may not be that diverse, but Elmo and the Cookie Monster often find a special place in children’s hearts.

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