Recently AT&T announced its new Mobile Share price plans which offer a family of four unlimited voice, text and 10GB of shared data for $160 per month. The carrier has been actively promoting its new plan and it appears that Verizon Wireless has had enough of it. Big Red today made some changes of its own, it has slashed its own pricing and matched AT&T’s. There’s no denying that a price war is underway between major U.S. carriers.

Verizon has reduced More Everything price plans for customers who are also on the Edge program, they will now receive a $25 cut off the cost of a line of service if they opt for a data bucket of 10GB or more.

Previously the carrier used to charge $20 per month per smartphone line for customers who chose 10GB buckets or more. Now it only charges $15 per month, per line. It charges $30 per line for plans below 8GB and Verizon has confirmed that it isn’t changing that. On plans that include a subsidized smartphone, the pricing also remains the same, $40 per line, per month. Customers won’t receive a discount on service pricing if they bring their own phone or buy their phone off contract.

The new pricing goes in effect immediately, though Verizon says that it will only be offered for a limited time. Discounts won’t be automatically applied to existing subscribers.

Filed in Cellphones. Read more about AT&T and Verizon.

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