The folks at Mizuno have developed a new app which not only encourages users to run but also converts their miles into money. Thus users can stay fit and also contribute to the aid of the homeless. Mizuno today announced the launch of its Baton application. It tracks miles users run to calculate donation of $1 for every mile run up to 100,000 miles. The proceeds will be donated to Back On My Feet, a non-profit group using running to help the homeless.
Back On My Feet helps the homeless by getting them back on their feet personally and financially through job placement and a variety of other resources. This program is the next phase of Mizuno’s “What If Everybody Ran?” campaign.
Users can download the Baton application and participate in this good cause over the course of a week. When the week ends they can “pass” the baton to other runners through a social media share feature. This digital relay race of sorts will run through August 25th and the app will be available for download at any point until August 18th.
The app is available as a free download for both Android and iOS through the Google Play Store and the App Store. At the www.ifeverybodyran.com microsite participants can find out more about the program as well as view the leaderboard.