When it comes to smartphones, regardless of platform, chances are Samsung is one of the brands that comes to mind. This is hardly a surprise given how popular the South Korean tech giant’s mobile devices are, but in case you were wondering just how big a deal is Samsung, well the latest IDC numbers might leave you with your mouth hanging open.
According to the IDC, Samsung performed extremely well in Q1 2014 and apparently controls a whopping 30.2% of the global smartphone market. They have also managed to sell 85 million handsets in the first three months of 2014 alone, which is actually more than other manufacturers combined!
Manufacturers such as Apple, Huawei, Lenovo, and LG account for about 29.4% of the market share which is slightly less than Samsung’s. However it should be noted that Samsung’s 30.2% market share is actually a dip from the same period in 2013. Back in 2013, Samsung accounted for 31.9% of the market.
However in terms of sales of handsets, Samsung managed to achieve a higher number this year, compared to last year where they managed to sell 69.7 million devices. Presumably the lower market share is probably thanks to more smartphone manufacturers entering into the picture amongst other reasons, such as tapping into new markets, or other manufacturer aggressively pushing out more devices.
In any case things are definitely looking up for Samsung and it is expected that they will be able to continue their momentum into the second quarter.