BlackBerry was in the news for all the wrong reasons in the second half of 2013. The company had put itself up for sale and there was report after report of thin interest from any potential buyers. Ultimately BlackBerry took a $1 billion institutional investment and changed its entire top management. Since then there have been many reports about the company’s future.
One can form their own views about such reports, whether they tend to be too harsh and give a very bleak outlook, or are written by “fanboys” who can’t read the writing on the wall. Still, BlackBerry is determined to tackle misperceptions about it in the press, which is why it has launched a new “Fact Check” portal.
This move comes after BlackBerry formally declared war against leakers. The company believes leaks about its devices ahead of time do more harm than good, and it has threatened legal action against any such person or entity, internal or external, who leaks confidential information about its plans and products.
The company says that the BlackBerry Fact Check Portal is a place for it to hold its competitors accountable for what they say, particularly when what they’re saying is completely wrong. It aims to expose “smoke and mirrors” marketing tactics by its competitors and “provide evidence that BlackBerry continues to be a leader in mobile.”
Now some might find fault with that statement given the fact that BlackBerry’s market share has eroded to the point of extinction, at least in the U.S. Then again it has two new devices slated for release later this year which it hopes will bring the company back into the market. We’ll have to wait and see how that turns out.
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