BlackBerry has been very cautious with the roll out of the only smartphone it has released so far this year. It has every reason to be, since it lost nearly a billion dollars in inventory write-down last year due to devices that didn’t sell as well as it had hoped. The BlackBerry Z3 was initially launched in Indonesia and it is believed to have performed fairly well there. A few months later the company confirmed its launch for both Malaysia and India. Today BlackBerry confirmed that the Z3 is going to land in the Middle East next month.
Interestingly enough the company is launching this device in markets where it still has some hold. Even though its global market share is a fraction of what it used to be, many customers in the aforementioned regions are still loyal BlackBerry users.
The company is no doubt leaning on them to ensure that its hardware business remains profitable, while also giving new customers an incentive to try their product out by offering it at a competitive rate.
BlackBerry Z3 is a $200 smartphone that the Canadian company has developed in partnership with Foxconn. It has a 5-inch touchscreen display, offers the full BlackBerry 10 OS experience along with the ability to run Android apps, which are now a dime a dozen thanks to its deal with Amazon.
Customers in the UAE and the Kingdom of Saudi Arabia will be able to purchase the Z3 in July. It will also be launched in Qatar, Bahrain and Kuwait later this summer.