Back in April analysts from Piper Jaffray conducted a survey and found that teens were losing interest in Facebook, which is still the world’s largest social network. The same survey found that those teens preferred Instagram much more, a service that Facebook happens to own. Concerns rose when the social network’s CFO David Ebersman said that usage among younger teens had declined in the third quarter when compared to the preceding quarter. But a recent survey shows that contrary to popular belief teens aren’t really done with Facebook.
This new survey reiterates what Facebook COO Sheryl Sandberg said back in November last year. She dismissed concerns that teen usage was declining particularly in the U.S., back then she said that the “vast majority” of teens in the U.S. were on Facebook.
Over 4,500 teens were surveyed by Forrester Research in the U.S. They were asked about their social media habits and more than three-quarters of all polled said that they used Facebook. Twice as many used Snapchat, Pinterest or Tumblr, services that are popular with young teens as it is. The survey also found that 28 percent of young users who are on Facebook use it “all the time.”
Forrester believes that the rising trend of smartphone adoption in younger teens is going to increase Facebook’s popularity particularly in the 12 and 13-year old age group. Even though Facebook itself hasn’t revealed any numbers about teen usage, despite the fact that Ebersman’s comment raised red flags among investors, looks like its core user base isn’t migrating anytime soon.
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