As Netflix works on its global expansion ambitions the video-on-demand giant may soon form an alliance with a German telecom giant, which happens to own a controlling stake in T-Mobile U.S. According to a German magazine, Deutsche Telekom and Netflix are in advanced talks over a possible marketing alliance. While no deal has been reached as yet the magazine claims these talks are in advanced stages, Netflix is reportedly having similar talks with other telecom groups in Germany.
The Hollywood Reporter hears from sources close to DT that the company is indeed negotiating with Netflix, but sources refused to divulge any more details about the negotiations. When reached for a comment by the scribe both companies declined to say anything.
Sources claims that Deutsche Telekom is open to cooperating with Netflix in this space even though the service is a direct competitor for DT’s own video-on-demand service called Entertain. A marketing alliance with Germany’s leading ISP, cable and mobile provider will open the door for millions of potential Netflix subscribers in a completely new market.
Even if there’s no deal as yet the possibility of one is seen as a positive indicator for Netflix as it tries to break into the larger European market. The service also has plans of expanding into France but its unclear right now if its going to go for a similar marketing alliance there as well.
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