Just yesterday, Apple and IBM announced that they would be partnering up in a bid to bring iOS into the enterprise space. This will be done by creating over a 100 industry-specific apps, as well as tailor some of Apple’s services, such as iCloud, for enterprise users. Given that BlackBerry has been known for their work in the enterprise, how has this partnership affected the Canadian company?
Well apparently it affected them in a pretty big way, with BlackBerry’s stocks taking a 10% dip in value after the partnership was announced. However this would be investors reacting to the partnership, but as to whether it will impact BlackBerry long-term remains to be seen.
The Financial Post reached out to BlackBerry asking them to comment on the deal, to which BlackBerry responded in a statement by saying that the deal “only underscores the ongoing need for secure end-to-end enterprise mobility solutions like those BlackBerry has delivered for years.”
The Canadian company went on to expound that they are the “clear leader” in the market and that “enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered.”
This isn’t the first time BlackBerry has criticized the efforts of others. Earlier BlackBerry had criticized the Blackphone, calling it inadequate for businesses, which was a statement that the folks behind the Blackphone weren’t too thrilled to hear.