When it comes to tablets, most people would associate it with Apple’s iPad, regardless of whether they’re a fan or not, thanks largely to the fact that the iPad has been assimilated into pop culture. That being said, Chitika has recently released their latest figures and based on that, we can see once again just how popular the iPad is.
Chitika’s recent figures show the amount of web browsing done on tablets, and as you can see in the graph above, Apple’s iPad commands a whopping 78% of the browsing done on tablets. Chitika is basing their numbers of “tens of millions” of US and Canadian tablet-based online ad impressions, so it’s safe to say that they had a pretty big pool of data to work with.
Interestingly enough it seems that Amazon actually came in second place at 7.3%, beating out Android giant Samsung who came in third at 6.3%. Google, Microsoft, ASUS, and Acer all trail behind with figures that don’t seem like they would make much of an impact.
As far as changes are concerned, Apple’s iPad actually saw a drop in browsing. In 2013, Apple had an 83.6% web share, but it drop by 5.6% to 78% in 2014. Everyone else, save for Acer, actually saw an increase. Amazon increased from 5.9% to 7.3%, Samsung from 4.5% to 6.3%, Google from 1.3% to 2.1%, and Microsoft from 0.5% to 1.4%.
However with new tablets like the Microsoft Surface Pro 3 coming into the picture, perhaps we could see Microsoft’s web browsing share increase in the next quarterly report, but what do you guys make of Chitika’s findings?
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