Back in the good old days, developers would release games, you would pay for it, and that would be the end of it. Nowadays developers are starting to realize the hunger that gamers have for new content so not only are they releasing new games that gamers have to pay for, but they are also releasing DLC and in-app purchases which ends up with the gamer spending more than they had initially thought they would.
Say what you will about such practices but EA seems pretty determined to take full advantage of that. According to a report from Bloomberg, it seems that EA is hoping to pull in $1 billion in extra content sales across its entire portfolio in the current financial year. Yup, this is not including the actual sales of their games, but the additional content that they are planning on releasing.
The report claims that titles such as Madden NFL 15 and other EA Sports titles will be the major contributors to EA’s goal. This will be done through the Ultimate Team modes, which are features of EA’s Sports titles where gamers can actually spend real money to buy players to add to their teams.
Now we have to admit that $1 billion seems like a bit of a stretch, although EA’s total revenue for the fiscal year that ended in March 2014 was a $4.02 billion, and apparently Ultimate Team mode helped the company generate a whopping $380 billion. That amount is still a fair amount away from $1 billion, but we’re guessing EA is optimistic that gamers will be spending a lot more this year, so we guess we’ll have to wait and see if EA’s goals are met. What do you guys think? Will EA be able to hit the $1 billion mark from add-on content alone?
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