lumia 730 launch

We first heard about Microsoft’s upcoming “selfie phone” a couple of months back, apparently the company is looking to cash in on the selfie craze that’s gripping the world right now. Over the past couple of weeks there have been many rumors about this device believed to be called the Lumia 730. Microsoft today rolled out invites to the press for its IFA event next month and its evidently teasing the launch of the Lumia 730.

“Join us for more face time,” the invite reads, Microsoft’s IFA event is going to take place on September 4th in Berlin. The invite doesn’t mention the Lumia 730 label but there’s consensus in the rumor mill that this is what the company will brand its selfie phone.

Merely a fortnight ago it was reported that the head of Microsoft devices, former Nokia CEO Stephen Elop, showed off two new devices at an internal company meeting. One of them was said to be the selfie focused Lumia 730. This is one of the reasons why its popular belief right now that the Lumia 730 is certainly destined for an announcement at IFA 2014.

Obviously this smartphone is going to have a good front facing camera if it wants to live up to its ambitions. Rumor has it that there will be a 5 megapixel shooter up front, apart from the device’s 4.7-inch display. Details about other specifications are slim right now but on the bright side we don’t have to wait for too long, September 4th is less than a month away.

Filed in Cellphones. Read more about IFA 2014, lumia 730 and Microsoft.

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