Despite countless rumors Apple has not released an updated version of its set-top box but over the past few months it has been adding new content sources. Today yet another source is being added to the Apple TV. NFL Now has been released for the set-top box. The National Football League’s new video network was launched earlier this month and now it can be accessed using the Apple TV.
Those who haven’t heard about NFL Now up till now, it is basically a digital video network that provides users with on-demand videos from the NFL’s catalog. These videos include press conferences, highlights from NFL games as well as films produced by NFL teams and NFL Films.
Apple TV was expected to become a partner for NFL Now only a couple of weeks after it was launched. The League itself has indicated in the past that the digital video network will also be available as a content source on Amazon Fire TV, Yahoo Screen, Yahoo Sports and the Kindle Fire tablets before the 2014 NFL regular season kicks off on September 4th.
In order to have unadulterated access to the entire catalog users will need to subscribe to NFL Now Plus. In the US it costs $1.99 per month, the subscription fee will vary in other markets.