Samsung is known for speaking out against Apple’s smartphones and tablets in its own product advertisements. It has stuck with this marketing tactic for a couple of years now and it appears to be working, otherwise the company would certainly have shelved it. Recently Samsung started an anti-iPhone campaign by branding iPhone users as “wall huggers,” taking that opportunity to boast about the Ultra Power Saving Mode on Galaxy S5. Samsung is now taking that campaign to major airports.
Space near a charging point at a crowded airport is prime real estate. We carry so many devices with us these days and use them so frequently that we often find ourselves rushing to find a charging point, despite the fact that every new iteration of a mobile device brings battery improvements.
Its no secret that many of the iPhone’s rivals outnumbers it on battery capacity and Samsung has used this to its advantage many times. The company is rolling out poster ads at major airports like JFK, Midway and O’Hare which are strategically placed alongside charging points. The posters tout Samsung Galaxy S5’s Ultra Power Saving mode and take a swing at a recent Apple ad campaign, telling “wall huggers” that its device gives them “the power to be anywhere but here.”
One could argue that there’s essentially no use of having a Galaxy S5 in Ultra Power Saving Mode as it shuts off almost all features of the device except calls and text messages, but it can just as easily be argued that at least something is better than nothing.