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Recently there were rumors going around the Sprint would be making a change at the very top. They have turned out to be true. The no.3 carrier formally confirmed today that outgoing CEO Dan Hesse will be replaced by Marcelo Claure, who joined the carrier’s board of directors back in January this year. His appointment as the company’s next president and chief executive officer will be effective August 11th.

Technically Claure isn’t an outsider, he’s part of the SoftBank family, which owns Sprint. He happens to be the founder and CEO of Brightstar which is a subsidiary of SoftBank. Claure will leave his post at Brightstar and take up the reins at Sprint.

According to the company his “first priority” will be to continue building up Sprint’s network by leaning on its strong spectrum holdings and ensuring that the carriers remains truly competitive in the market. Claure said that in the short term the company will focus on becoming “extremely cost efficient” and that it will compete aggressively in the market.

Dan Hesse, who joined Sprint as president and CEO back in December 2007, and led the company through its overhaul and some of its biggest acquisitions will now be stepping out. This change comes amid rumors that Sprint has finally given up on its bid to acquire T-Mobile U.S., something that it is believed to have been working on for the better part of 2014.

Filed in General. Read more about Sprint.

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