Anything that can be measured, can be improved – or so the saying goes. For those of you out there who love to keep track on just how your social media accounts are doing, here we are with word that Twitter has rolled out its analytic dashboard to the masses, which means it is no longer restricted to just marketers, verified users and Twitter Card publishers.
With the Twitter analytic dashboard, users are able to check out all of the unique details of their Twitter account, including the number of impressions that each tweet has picked up, all the way to the total number of favorites that their tweet has received, the amount of times that other folks have clicked on their profiles (out of curiosity or otherwise, we will never know), not to mention the grand total of retweets and replies on a certain tweet. Apart from that, your ego can be boosted (or deflated) by checking out the number of times that users are engaged with a tweet, as well as what that kind of engagement was.
Since all of these Twitter metrics are updated in real time, you can be sure that it will help website masters as well as corporations to get a better grasp on how to better position their social media stance for maximum impact. Just bear in mind that your account must be at least 14 days old in order to check out the analytics, and it must not be deleted, restricted, protected or suspended. Apart from that, the language of choice must primarily be done in English, French, Japanese or Spanish. You can find out more about it here.
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