Vidmind 01Have you ever heard of Vidmind? They happen to be a particular startup which will allow operators to launch a full blown Pay TV service using the Internet, which is definitely the way to move forward in the future. In fact, Russian retail giant Trellas has just announced that they believe in Vidmind’s capabilities so much that they have decided to invest a sum of $30 million into the group so that it can further its expansion and business. Not only that, Vidmind did also announce the commercial launch of TVzor, which is a Trellas subsidiary as well as a new Pay TV service that puts Vidmind’s money where their mouth is.

The hybrid TV solution from Vidmind would pave the way for virtual operators to introduce a Pay TV service which will merge both DVB-T2 free-to-air channels, alongside the likes of VOD, Premium IP channels and TV Apps, all of it using current broadband infrastructure. This works great for all parties since there would be minimal cost and risk involved. Thanks to Vidmind’s cloud-based platform, hybrid set top box, and multiscreen apps, these newcomers (TV providers) are able to introduce a primary TV service that offer both features and capabilities which go beyond what current cable or satellite Pay-TV services are able to offer.

This new injection of investment from Trellas would enable Vidmind and their TVZor launch to capitalize on the gap in the market between the extensive broadband infrastructure and the limited advanced TV services which are based on OTT. The main goal of the company? To lead the TV revolution by going virtual.

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