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Motorola’s new smartwatch, the Moto 360, started shipping recently and customers who have been waiting for it for a long time have finally been able to get their hands on it. Some customers are facing an issue which looks an awful lot like image persistence. Basically it messes up the entire display of this smartwatch and can prove to be quite irritating if you’re trying to constantly use the device.

Since the Moto 360 uses an LCD panel instead of an AMOLED panel it shouldn’t face burn-in issue. AMOLED burn-in basically occurs when the same image is shown for too long on the display even when the user has navigated away. It happens to be permanent and usually requires a replacement.

Those who have been facing image persistence on Moto 360 have posted some photos online. On the face of it the Moto 360 looks to be hit by image burn-in as well but since that’s not entirely possible on an LCD panel the best guess is that this is image persistence.

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The difference between burn-in and image persistence is that the latter tends to be reversible, its not permanent like burn-in. One of the common methods of getting rid of image persistence is to turn off the display for some time and even opening a moving image so that the pixels are brought back in line.

The issue doesn’t appear to be widespread at this point in time so it doesn’t look like Motorola will have to make any major changes. A proper fix has not been provided as yet so if you’re facing this on your Moto 360, better try one of the methods mentioned above.

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