applaTap-to-pay transactions and mobile payment services aren’t exactly new, but it seems that with Apple’s reputation and standing in pop culture along with extensive marketing and support from major retailers, it looks like Apple Pay could be rising up to become the new standard in mobile payments.
For example a recent report had suggested that Apple Pay currently accounts for 1% of Whole Foods’ transactions, which is actually pretty impressive given how new the service is, but how about other Apple partners? Well according to a report from the New York Times, it has been revealed that other retailers are providing positive feedback as well.
McDonald’s, for example, claims that 50% of their tap-to-pay transactions now come from Apple Pay ever since the iOS 8.1 update enabled the service. Walgreens is also reporting that the number of mobile transactions conducted in their stores has also doubled since the release of Apple Pay, although Apple has still a long way to go in terms of dominating the mobile payments scene..
However it doesn’t end there. You might recall that a couple of weeks ago, it was reported that Google had seen an uptick in usage and activations since the release of Apple Pay. While no doubt all of this works out in Apple’s favor, it should be noted that this only applies to iOS devices, but at the same time it will help open up the door and perhaps encourage more use from alternative solutions such as Google Wallet and Softcard, who recently announced theri support for the Windows Phone platform.
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