Looks like Apple is going to make a change to its repair strategy from tomorrow. There are reports that starting tomorrow Beats products will be serviced at Apple retail stores. This change will thus enable Genius Bar employees to service Beats products while previously only a over-the-phone service was offered.
This change was first rumored a couple of weeks back when a purported internal memo sent out to Apple retail employees was leaked online. The memo detailed that retail stores will start servicing Beats audio products from November 18th. This has been reiterated in a new report today, with multiple online news outlets confirming that they too have been told the same from their sources.
Apparently only minor items which may include cables and chargers will be handled in-store, whereas majority of the servicing will take place through mail-in depot channels.
For those who don’t know earlier this year Apple purchased Beats, and the hardware as well as the music streaming service, came as part of the package. Which is why it will not surprise anyone when Apple starts servicing these audio products in its retail stores, its not like Apple will be doing it for a competitor.
Apart from providing repairs for Beats products, Apple is also stocking Apple Store gift cards at various retail partners. These cards can have a value of up to $2,000 and can be used both in-store and online for purchasing the company’s products. Rumor has it that these gift cards will have silver, gold and space gray designs to match the color offers of the new iPhones and iPads.
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