It seems that the latest information which were revealed by IBM Digital Analytics Benchmark did point to a clear winner when it comes to Thanksgiving Day spending between Apple’s iOS and Google’s Android mobile operating systems – the former actually spent approximately 25% more compared to the latter, which resulted in a normal of $118.57 for every request in contrast to $95.25. Apparently, New York City happened to be the main city where online shopping was concerned across the two-day period, followed by the likes of Washington, DC, Atlanta, Los Angeles, and Chicago.
It did look as though cell phones were the primary driver when it comes to such online movement, hitting approximately 35% all online purchases on Black Friday, which is more than double the traffic caused by the tablets. Tablets did see a better performance with 16% of online sales as opposed to smartphones that accounted for 12% sales. It was also mentioned that clients with iPhones and iPads made up approximately 34% of all online traffic, while Android users constituted of 15% of the crowd. 22% of online sales were produced by iOS users, while Android only delivered 6% of online sales.
What do you think of this particular report? It seems to tell of nothing new now, other than the status quo.