Earlier this year Samsung introduced their own music service called Milk. It was an odd choice for a name, but we guess it does stand out from the rest. However as it turns out, it looks like there is at least one company that isn’t too pleased with Samsung’s choice for a name and is now suing the South Korean tech giant over alleged trademark infringement.
The company suing Samsung is Milk Studios, a photography and media company based in the US. The lawsuit claims that Samsung had intentionally, willfully, and knowingly used the Milk name for its music service despite the company being made aware of potential conflicts. As Milk Studios has been around for more than 15 years, we can certainly see how they could possibly claim the name as their own.
According to the company, they had approached Samsung and told them to stop using the Milk name in March which was when the music service was launched. Samsung reportedly told them that they needed time to consider the proposal, but ultimately decided to go ahead with it by informing them in August that they would not cease the use of the name.
The company is also claiming that Samsung’s use of the name has caused “irreparable harm” to their brand as many partners have assumed that the company is working with Samsung on the music streaming service. Samsung has declined to comment about the lawsuit.