While browsing Facebook, users get to see a mixture of links, photos, and videos. These videos can come from a variety of sources such as YouTube, Vimeo, or maybe even videos uploaded onto Facebook directly, and it seems that Facebook’s video feature is starting to bloom. In fact back in September last year, Facebook managed to achieve 1 billion video views in a day which has since grown to 3 billion, so could it be about time Facebook starts looking into more video ads?According to Facebook’s COO Sheryl Sandberg during the company’s earnings call, this is something that Facebook is looking into at the moment. She said, “What really matters is that consumers are using video on Facebook because that gives us an opportunity… to have ads match that consumer experience. If there wasn’t consumer video on Facebook, video ads in your News Feed would be very jarring.”
As it stands there are already video ads on Facebook, some of which autoplay much to the annoyance of many users, but striking a balance between the number of video ads and consumer videos is still something Facebook is trying to figure out. According to Sandberg, “We’ve already gained pretty explosive growth [in video] without that kind of premium content in the system in large numbers. We haven’t figured out what that mix needs to be.”
What do you guys think? Obviously Facebook would want more ads to boost their revenue, but as a consumer is this something you would absolutely hate? Or have you more or less made peace with the fact that Facebook will be looking at new (and potentially annoying) methods of monetizing themselves?
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