215210-1280Apple’s iPhone is truly a handset that is high in demand. We’ve seen that in markets such as South Korea where Apple currently commands a 33% market share, but what about back home? How is Apple handling the competition back in the US? As it turns out, pretty good. According to the latest numbers offered by CIRP, 50% of Q4 2014’s activated phones belong to Apple.

According to Josh Lowitz, Partner and Co-Founder of CIRP, “The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple’s dominance in US mobile phone sales this quarter. Apple had virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5% of US sales.”

Lowitz added, “The Amazon Fire and Blackberry smartphones registered slight share, which we attribute to random sample fluctuation as much as actual sales.” In terms of loyalty, CIRP found the greatest loyalty belonging to that of iPhone users, where 86% of whom upgraded from an older model.

The same could not be said about Samsung or LG where 25% of Samsung owners and 18% of LG owners actually switched to an iPhone. We should note that these numbers are thanks to the launch of the iPhone 6 and 6 Plus so it will be interesting to see if Apple will be able to maintain that momentum in the quarters to come.

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