For the company that was known for its ‘minimalistic nature’, it sure seemed to have step out of its comfort zone when Apple Watch’s advertisement campaign kicked off with a 12-page glossy print spread in Vogue. As style doesn’t come cheap, a single-page ad in the magazine could easily fetch up to $189,888 as Vogue rate card dictates.
While neither Apple nor Vogue would comment on the advertisement spending, this isn’t the first time Apple has gone for the excess. It is clear that the tech conglomerate is trying to position this product as more of a fashion accessory.
The campaign, appearing in the March issue of the glossy fashion magazine will features all three versions of the watch, namely: the stainless-steel or leather bound standard model, the rubber-banded sport version and the luxury 18-karat gold Edition photographed on a contrasting white backdrops. Apple has confirmed all three models.
It was only a week ago that the Apple Watch had received editorial treatment in Self magazine, a Vogue sibling, where Candice Swanepoel had on a white-banded version wrapped around her wrist. The company’s public relation has then reported it to be Apple Watch’s first U.S.cover.
In fact, the Apple Watch appeared on the magazine’s third page. No advertisement for the Watch were booked to appear in Self, a spokeswoman for the magazine said.
Filed in . Read more about Apple Watch and Wearable Tech. Source: cnet