blackberry-curve-9300-29g1-800New research has just surfaced projecting that by the end of 2015, BlackBerry’s smartphone users may slip below the 1 million mark in the UK alone. It’s a stark contrast comparing to three years ago, during BlackBerry’s heyday, where the users in the UK are said to be more than 8 million strong.

Reportedly, the firm has plunged into an operating losing streak with market share walloped by Apple’s iPhone, Google’s Android and Microsoft’s Windows Phone in 11 out of the past 12 quarters. In a bid to cut cost, the Canadian company has took  to retrenching thousands of it staffs instead.

Researcher eMarketer says that the number of users in the UK may well be around 700,000 and would fall to 400,000 by 2017.

Another research company, Kantar Worldpanel, however has told the Guardian, in the same report that the number of BlackBerry’s data users is currently at 1.4million, losing 56,000 users every month to other platforms.

“I’d expect we would see fewer than a million people with a BlackBerry as their primary handset around September 2015,” said Dominic Sunnebo, global consumer insight director at Kantar.

Among UK smartphone users, Google’s Android makes up 56.2%, comprising 21.5 million owners, Apple’s iPhone at 32.2%. Microsoft’s Windows Phone at 8.5%, and BlackBerry’s sub-1 million users make up just 1.9%. Kantar puts Apple’s figure higher, at 13.4 million (38.1%) and Android’s lower, at 17.4 million (49.6%), with Windows Phone users totaling 2.3 million (6.5%).

Many consider the reason of BlackBerry’s users are dwindling was because of its slow reaction to the iPhone, which was initially announced in January 2007.  BlackBerry had not responded  by the time of the publication.

Filed in Cellphones. Read more about . Source: ibtimes

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