Last week Apple CEO Tim Cook confirmed that the company’s first smartwatch will go on sale in April 2015. This means that the company is tweaking its retail operations to incorporate an entirely new type of product. The more expensive models, particularly the gold Apple Watch Edition, which are expected to cost a couple of thousand dollars will be stored in special safes at Apple retail stores.
9to5Mac hears from sources that Apple retail stores will be fitted with special safes to secure inventory that’s to be sold as well as demo units from the show floor which will be kept in these safes overnight.
Apparently these safes will be equipped with chargers as well so that show floor units are good to go the next day. The report further claims that Apple has already fitted these safes at many of its stores.
It is likely that there will be a different sales process for the Apple Watch Edition models given that they’re likely to be very expensive. Perhaps Apple could provide an experience for this product that one would expect from a luxury watch boutique.
Customers not looking to spend thousands of dollars on a smartwatch can opt for the Apple Watch Sport models. Crafted from the familiar glass and aluminum that we’ve come to expect from Apple products these models start from $349 and customers will be allowed to try them on, play around with them before purchasing.
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