Blippar, the London-based technology startup, is currently working on what it calls a “visual browser” which will enable users to hunt down information concerning real-world objects – which would work in this simple manner, where all the browser needs to do is to “look” at the objects in question. This is touted to be a new method when it comes to searching the Internet in a visual manner as it maximizes the use of the camera that is normally embedded into that of a smartphone or a tablet.
This spanking new Blippar augmented reality app will enable users to simply “look” at an object through the camera on their mobile device, and when that happens, it will activate an instantaneous digital search as well as draw information concerning that object from the web.
For instance, if you were to look at an album cover, it could very well generate a list of search results that include videos of the band, as well as a source to purchase tickets to an upcoming concert, in addition to details on what people have been buzzing about on social media, right down to the photos of the band itself. Blippar intends to roll out a spanking new capability for all English-language album covers, fiction books, DVD covers and film posters from next month onward but ultimately, they want to make just about everything “blippable”. Good luck to them! [Press Release]
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