Microsoft Encouraging OEMs To Preload Apps By Making It Cheaper

It was actually a rather interesting touch to see Samsung preload Microsoft apps on their Galaxy S6 and Galaxy S6 Edge handsets, such as OneNote, Skype, and Office. This will no doubt sit well with users who require productivity apps while on the go that they familiar with, and for the most part this is usually Microsoft Office.

So why did Samsung go with Microsoft instead of using Google’s services and apps only? As it turns out it probably had to do with Microsoft slashing their licensing fees. A report from DigiTimes has revealed that Microsoft is said to have offered a lower licensing fee to OEMs who are willing to preload their apps and services onto their devices.

Like we said given the popularity of Microsoft’s productivity apps, having these apps preinstalled on phones will be extremely convenient for users, plus the fact that it will be cheaper to license these apps and services from Microsoft will also make more OEMs willing to adopt and integrate Microsoft’s products into their handsets.

Also with these licensing fees, it looks like Microsoft has found another way to make money off Android devices. Right now the Redmond company is making money from OEMs who are required to pay Microsoft a royalty for patents used in building Android handsets.

Filed in Cellphones. Read more about Apps and Microsoft.