apple_watchEven before the Apple Watch was officially announced, many believed that Apple would be able to change the landscape of the wearables industry as they have done with other products in the past. However initial reviews of the device haven’t exactly been stellar but it has not stopped Morgan Stanley analyst Katy Huberty from claiming that Apple is the leading wearables brand.

However this isn’t based so much on the reviews or pre-order numbers which is reported to have been at over a million, but rather purchase intent which has supposedly seen an increase since the company’s poll from back in December.

Huberty writes, “Looking just at the compatible iPhone base, Apple Watch unit demand increased 60% compared to our last survey. We extrapolate Watch demand using only survey responses from iPhone users since the Watch is only compatible with iPhone 5 or newer. This analysis indicates 15M Watch demand, over 60% higher than 9M three months ago.”

This is actually a rather interesting point of view because according to our report from yesterday, the numbers gathered by Piper Jaffray analyst Gene Munster revealed that teen interest in the Apple Watch has actually declined from 16% last quarter to 11% this quarter. However to be fair Munster’s survey was looking at the teen market while Huberty’s figures are more general.

The Apple Watch has yet to be released to the masses as that will be happening on the 24th of April, so perhaps then we will be able to get a better opinion of what the public thinks of the watch.

Filed in Apple >Gadgets. Read more about , and .

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