In his quarterly letter to shareholders Netflix CEO Reed Hastings revealed that the company is going to make Netflix a lot safer in 2016. It’s going to “evolve” from using HTTP to using Secure HTTP also commonly known as HTTPS while users browse and stream content through Netflix. This is going to help further protect users’ privacy particularly when they’re on an insecure network like public Wi-Fi. It will also protect users against eavesdropping by their ISP or employer, “who may want to record our members’ viewing for other reasons,” Hastings writes.
The average user might not even notice when Netflix switches from HTTP to HTTPS but as a result they will get a much more safer experience when they’re browsing and streaming content from the site.
This is not the only change that Netflix will be making next year. The company has also said that it will release an overhauled user interface for its smart TV app which will “bring video playback forward into the browse experience.”
Netflix is also going to develop new ways that better market its original content to users alongside all of the licensed content that’s available on the service. It will tap into its data to come up with ways that can identify which of its users will be most likely to enjoy an original production.
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