uberlaunchI would suppose that the name Uber is more or less a dirty word among cabbies worldwide, as they feel that this is yet another competitor to their already pressured livelihood. However, it does seem as though natural market forces will eventually see everything through, as nature always has a way to balance things out in the long run. Uber has just announced that it will be expanding its ride-sharing service to new locations in Southwestern Ontario, where the company now operates, as well as in London, Waterloo Region, Hamilton, and Guelph.

Basically, Uber claims that folks living in the stated areas are now able to call upon Uber and UberX drivers from 2pm onward, where the debut will see a promotion of a quartet of free rides up to $20 each until this Sunday. Despite the company being scrutinized by politicians concerning legality and safety issues, Uber remains strong in their conviction, operating in the likes of Toronto, Ottawa, Montreal, Quebec City, and Edmonton at the moment. However, it is banned in Vancouver and Calgary. What do you think of Uber’s service, and should the free market decide on its legitimacy? I would like to look at Uber as being a complementary service to cabbies, how about you? [Press Release]

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