When we think of gadgets and gizmos, more often than not they wouldn’t exactly be called fashionable, although this is something tech companies are trying to change. At the same time the fashion world is also colliding with tech in order to take advantage of social media to help spread brand awareness.
Recently it would seem that Burberry has been leading that charge and a new partnership with Snapchat seems to prove just that. The company has decided to team up with Snapchat ahead of London Fashion Week where they will debut their latest collection via the messaging platform for all of its fans to see.
Given that this is Snapchat, the snaps sent out by Burberry won’t last forever. Burberry’s Snapchat broadcast will be kicking off on Sunday and they will disappear 24 hours later so you will want to make sure you catch a glimpse before they’re gone. However they will also appear at the runway show in London, so if you’re into fashion you can check it out there as well.
This partnership with Snapchat follows Burberry’s recent partnership with Apple Music where they will share songs, artists, and videos that will be related to the London Fashion Week event. If you’re a Snapchat user, just add “Burberry” and you should be able to gain access to its snaps.