Google and advertisements cannot be separated – they are like conjoined twins, and look set to be that way for a long, long time to come. The thing is, they have gotten so good at serving ads in a minimally intrusive manner, that they are taking the initiative to enhance the ad experience even more. This time around, Google intends to find out just which particular companies have your email address, before serving more specific ads to you. In other words, Google is looking to come up with a richer profile of those who cannot live without Google Search, YouTube and Android handsets.
Customer Match will work this way – the system enables companies that users “already have a relationship with” to upload their email list to Google, where Google’s back end will do the hard work of matching those email addresses with Google Accounts in order to build your profile. This unique profile will then be the template for more specific and relevant ads to head in your direction.
This new initiative will enable various ad scenarios that opens the door for an advertiser to extend current customer relationships. In terms of your privacy, Google claims that the email addresses will be sufficiently hashed so that personally-identifiable information will be hidden. [Press Release]
Filed in . Read more about Google.