Wearables such as the Apple Watch are considered to be on the pricier side of things. This is especially true when you look at some other wearables running on Android Wear, or fitness trackers which cost at least half the price, if not less, than the Apple Watch. So did Apple make a mistake pricing the Apple Watch at such a premium?
According to a recent survey conducted by Juniper Research, they found that only 1 in 5 customers would be willing to pay more than $175 for a wearable of any sort. So why is that? Does that mean that the majority of customers are cheap? Hardly. According to Juniper, the reason behind it is because there is a lack of a convincing use-case as being one the barriers.
This means that most users still aren’t quite sure how wearables like smartwatches fit into their lives. Juniper goes on to state that this is unlike fitness trackers which usually has clear cut uses, which is why it isn’t surprising that they tend to be more popular in the wearables category.
Interestingly enough according to the survey, it still battery life isn’t as big a deal as many would think. Many had made a big deal about the Apple Watch and its one day battery life, but the survey found that only 4% of respondents said that battery life is a deterrent from them purchasing a wearable.
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