wena-1[CEATEC 2015] Did you know that Sony has their very own crowdfunding platform over in Japan? It is aptly known as First Flight, which is a pretty decent title that works, in reality. Well at the end of August, we brought you word that Sony’s pseudo-smartwatch will be known as the Wena Wrist, and Wena by itself stands for “wear electronics naturally”. On the outer surface, it looks as though Wena is pretty much a traditional timepiece that you slap on your wrist and go ahead to meet the day’s tasks and challenges ahead, but underneath the hood, a very different story is told.

In fact, the Wena Wrist will focus on a trio of main features, namely activity tracking (iOS only, so Android users take note!), receiving notifications in the forms of vibration as well as a customizable LED light that is located on the band itself, and of course, the big trend where wearable electronics are concerned these days – payment in the form of a NFC wallet that will play nice with the Japanese Felica standard.

A couple of models make up the Wena Wrist, where the “Chronograph” model is able to tell the time using a trio of separate hands and dials which will represent the hours, minutes, and seconds, while the “Three Hands” model happens to come with a standard issue watch face. Regardless, both models measure 42mm across, and the band itself has a one week battery life before requiring a charge using a cradle, although the Three Hands timepiece is tipped to run for three years, and the Chronograph model an additional two after that.

Depending on your budget, the Wena Wrist will ship later next March or April, with pricing starting from ¥34,800 and going all the way to ¥69,800. Only the premium black and silver shades were shown.

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